USDA to replace food pyramid with plate icon

Monday, June 06, 2011

 

The U.S. Department of Agriculture is planning to swap in a plate icon for the food pyramid,  a new image which  is meant to help remind Americans to make healthy food choices.



USDA lowers minimum safe cooking temperature for pork

Monday, June 06, 2011

The United States Department of Agriculture is dropping their baseline metric for safe pork cooking from 160°F (71.11 Celsius) to 145°F (62.77 Celsius) and adding a three-minute rest time. The safe temperature for cuts of beef, veal, and lamb remains unchanged at 145°F.

Cooking raw pork, steaks, roasts, and chops to 145°F with the addition of a three-minute rest time will result in a product that is both microbiologically safe and at its best quality.



Australian farmers feeling the most confident about the future

Monday, June 06, 2011

Food and agribusiness bank, Rabobank Australia, released its quarterly rural confidence survey which questioned about 1200 farmers across Australia and found that confidence had moderated compared to the prior quarter, but was at the highest level recorded for the second quarter since 2001.

Farmers were buoyed by favourable commodity prices and good autumn rains, with 42 per cent expecting conditions to improve in the coming year, compared to 48 per cent in the prior quarter.

Many farmers had received abundant summer rain and a top-up in autumn, which was good for the start of the winter cropping season, and prices for beef, sheep, and grain were relatively firm given strong demand and short supply.



MLA board seeks directors

Monday, June 06, 2011

Meat and Livestock Australia is seeking three independent directors to its board.

Experience and industry knowledge in on- and off-farm production, research and development and marketing are a must.

Additionally, the successful candidates will ideally have experience in corporate governance and strategy development and a background in northern beef production or sheepmeat production.

Applications close June 10.

For more information, please go to:  http://www.weeklytimesnow.com.au/article/2011/05/26/335621_opinion-columnists.html

 



MLA's eat meat campaign

Monday, June 06, 2011

Food envy — there is nothing worse. And,  just in case you're not sure what it is, watch Meat and Livestock Australia's latest television commercial in its "Nothing Beats Beef" campaign. The commercial - which went to air this week - shows a couple in a cosy restaurant on a chilly winter's night. He orders the beef curry. She orders the salad.The plates arrive, one steamy and succulent and the other a pile of lettuce.  And there you have it — food envy!

MLA general marketing manager Glen Feist said the latest campaign was designed to drive beef demand during winter.

"Australians crave hearty, warming slow cooked meals such as beef casseroles, curries, pies and beef roasts in winter," Mr Feist said. "This phase of the campaign aims to remind them of their love for these tasty, value for money beef meals as the weather cools."

The campaign includes radio promotions, television segments and competitions



Live export ban bill

Monday, June 06, 2011

Independant MP Andrew Wilkie wants to ban all live exports within three years.

The Tasmanian independent will meet with Federal Agriculture Minister Joe Ludwig this afternoon to outline his private member’s bill to immediately ban cattle exports to Indonesia and a three-year phrase out plan for all live trade.




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