Food envy — there is nothing worse. And, just in case you're not sure what it is, watch Meat and Livestock Australia's latest television commercial in its "Nothing Beats Beef" campaign. The commercial - which went to air this week - shows a couple in a cosy restaurant on a chilly winter's night. He orders the beef curry. She orders the salad.The plates arrive, one steamy and succulent and the other a pile of lettuce. And there you have it — food envy!
MLA general marketing manager Glen Feist said the latest campaign was designed to drive beef demand during winter.
"Australians crave hearty, warming slow cooked meals such as beef casseroles, curries, pies and beef roasts in winter," Mr Feist said. "This phase of the campaign aims to remind them of their love for these tasty, value for money beef meals as the weather cools."
The campaign includes radio promotions, television segments and competitions